BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250109T180000Z
DTEND:20250109T190000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:SCORE Live Webinar: Google Analytics for Small Businesses - How to Improve Your Website Traffic
DESCRIPTION:To maximize your business website's return on investment\, you need to be able to track its performance. Tools like Google Analytics allow you to see where your website traffic is coming from\, identify your top-performing channels and gain insight into your visitors' behavior.\n\nIn this webinar\, you'll learn the basics of Google Analytics\, how to track your website's performance and how to turn these insights into action. Finally\, you'll learn how to increase leads and sales using your collected data.\n\nLearning objectives:\n\n\n	How to set up Google Analytics for your website\n	How tracking conversions can guide your marketing strategy\n	Which analytics reports you should focus on\n	How to enhance both your website and marketing campaigns using the data you've collected\n\n\n\n\nLive attendees will receive the slide deck and a link to this webinar recording.\n\n \n\nFULL DETAILS HERE
X-ALT-DESC;FMTTYPE=text/html:<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">To maximize your business website&#39\;s return on investment\, you need to be able to track its performance. Tools like Google Analytics allow you to see where your website traffic is coming from\, identify your top-performing channels and gain insight into your visitors&#39\; behavior.</span></span></span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this webinar\, you&rsquo\;ll learn the basics of Google Analytics\, how to track your website&#39\;s performance and how to turn these insights into action. Finally\, you&rsquo\;ll learn how to increase leads and sales using your collected data.</span></span></span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Learning objectives:</span></span></span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to set up Google Analytics for your website</span></span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How tracking conversions can guide your marketing strategy</span></span></span></span></span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Which analytics reports you should focus on</span></span></span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; color: var(--brand-secondaryGraphite)\; font-size: var(--fs-lg)\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to enhance both your website and marketing campaigns using the data you&rsquo\;ve collected</span></span></span></li>\n</ul>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><br />\n<em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; color: var(--brand-secondaryGraphite)\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Live attendees will receive the slide deck and a link to this webinar recording.</span></span></span></span></em><br />\n&nbsp\;</p>\n\n<div style="box-sizing: border-box\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><a href="https://www.score.org/event/google-analytics-small-businesses-how-improve-your-website-traffic"><strong>FULL DETAILS HERE</strong></a></span></span></div>\n
LOCATION:Live Webinar
UID:e.2282.7891
SEQUENCE:3
DTSTAMP:20260525T020057Z
URL:https://business.burlingtonchamberofcommerce.org/events/details/score-live-webinar-google-analytics-for-small-businesses-how-to-improve-your-website-traffic-7891
END:VEVENT

END:VCALENDAR