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BEGIN:VEVENT
DTSTART:20260624T150000Z
DTEND:20260624T163000Z
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SUMMARY:SCORE Live Webinar: Price it Right!
DESCRIPTION:How do you know if your price is "Right"? Nothing drives profitability and demand more than effective pricing!\n\n\n\nThis webinar reveals what you must consider when choosing the price for your product or service. Learn how the "4 C's" of marketing are critical in today's digital world and how they affect your pricing methodology. We'll also examine several pricing strategies\, discuss the effects of price changes\, and cover the importance of choosing the right sales channel.\n\n\n\nKey takeaways you can expect:\n\n\n	How "Consumer Value" is a reflection of your brand\n	Consumer experience determines your success: Price it Right!\n	Pricing Strategies that increase demand\n	Do's and Don'ts when considering price changes\n	Choosing the appropriate sales channel\n\n\nYour Presenter: Tom Oertel\n\nTom has had a 30-year career as a Sales Rep for worldwide service providers. He is an expert on channel sales strategy and execution. He spent 5 years as a Product Line Manager\, jointly responsible for global marketing\, promotions and pricing. Tom has spent the last 8 years as a SCORE Business Advisor\, working with startups & established businesses helping address real challenges to accelerate their success.\n\n\n\nFULL DETAILS HERE
X-ALT-DESC;FMTTYPE=text/html:<p><em><strong><span style="font-size:14px\;"><span style="font-family:arial\;">How do you know if your price is &ldquo\;Right&rdquo\;? Nothing drives profitability and demand more than effective pricing!</span></span></strong></em><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">This webinar reveals what you <strong>must</strong> consider when choosing the price for your product or service. Learn how the &ldquo\;4 C&#39\;s&rdquo\; of marketing are critical in today&#39\;s digital world and how they affect your pricing methodology. We&#39\;ll also examine several pricing strategies\, discuss the effects of price changes\, and cover the importance of choosing the right sales channel.</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;"><u>Key takeaways you can expect:</u></span></span></p>\n\n<ul>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;">How &ldquo\;Consumer Value&rdquo\; is a reflection of your brand</span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Consumer experience determines your success: <strong>Price it Right!</strong></span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Pricing Strategies that increase demand</span></span></span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Do&#39\;s and Don&#39\;ts when considering price changes</span></span></span></span></span></span></span></span></li>\n	<li><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Choosing the appropriate sales channel</span></span></span></span></span></span></span></span></span></span></li>\n</ul>\n\n<p><strong><span style="font-size:14px\;"><span style="font-family:arial\;">Your Presenter: Tom Oertel</span></span></strong><br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">Tom has had a 30-year career as a Sales Rep for worldwide service providers. He is an expert on channel sales strategy and execution. He spent 5 years as a Product Line Manager\, jointly responsible for global marketing\, promotions and pricing. Tom has spent the last 8 years as a SCORE Business Advisor\, working with startups &amp\; established businesses helping address real challenges to accelerate their success.</span></span><br />\n<br />\n<a href="https://www.score.org/ma/se-massachusetts/business-education/price-it-right/" style="font-family: arial\; font-size: 14px\;">FULL DETAILS HERE</a></p>\n\n<ul a="" an="" and="" apple="" attendees="" basics="" business="" businesses="" calculators="" color="" cost="" critical="" data="" em="" factors="" font-size:="" for="" free="" hazard="" helvetica="" human="" incidence="" is="" li="" link="" live="" mental="" noto="" of="" oh-no="" p="" receive="" resources="" segoe="" side="" small="" span="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, -apple-system\, BlinkMacSystemFont\, " success="" the="" this="" three="" to="" ui="" ul="" webinar="" what="" will="">\n</ul>\n
LOCATION:Live Webinar
UID:e.2282.9775
SEQUENCE:3
DTSTAMP:20260612T023800Z
URL:https://business.burlingtonchamberofcommerce.org/events/details/score-live-webinar-price-it-right-9775
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