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BEGIN:VEVENT
DTSTART:20260616T170000Z
DTEND:20260616T180000Z
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SUMMARY:SCORE Live Webinar: Small Business Content Marketing - Planning and Creating Engaging Content
DESCRIPTION:Content marketing is a powerful tool for attracting and engaging your ideal audience\, but success requires a clear strategy. From planning and creation to distribution and measurement\, every step plays a role in driving results.\n\n\n\nIn this webinar\, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy\, how to produce engaging content and how to measure performance to enhance your tactics.\n\n\n\nLearning Objectives:\n\n\n	Understand the role of content marketing in your digital marketing strategy\n	Learn how to develop a content marketing plan\n	Explore key content formats and how to leverage them effectively\n	Discover how to measure content performance\n\n FULL DETAILS HERE
X-ALT-DESC;FMTTYPE=text/html:<p><span style="font-size:14px\;"><span style="font-family:arial\;">Content marketing is a powerful tool for attracting and engaging your ideal audience\, but success requires a clear strategy. From planning and creation to distribution and measurement\, every step plays a role in driving results.</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;">In this webinar\, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy\, how to produce engaging content and how to measure performance to enhance your tactics.</span></span><br />\n<br />\n<span style="font-size:14px\;"><span style="font-family:arial\;"><strong>Learning Objectives:</strong></span></span></p>\n\n<ul>\n	<li dir="ltr"><span style="font-size:14px\;"><span style="font-family:arial\;">Understand the role of content marketing in your digital marketing strategy</span></span></li>\n	<li dir="ltr"><span style="font-size:14px\;"><span style="font-family:arial\;">Learn how to develop a content marketing plan</span></span></li>\n	<li dir="ltr"><span style="font-size:14px\;"><span style="font-family:arial\;">Explore key content formats and how to leverage them effectively</span></span></li>\n	<li dir="ltr"><span style="font-size:14px\;"><span style="font-family:arial\;">Discover how to measure content performance</span></span></li>\n</ul>\n<span style="font-size:14px\;"><span style="font-family:arial\;">&#8203\;</span></span><a href="https://www.score.org/business-education/small-business-content-marketing-planning-and-creating-engaging-content/" style="font-family: arial\; font-size: 14px\;">FULL DETAILS HERE</a>\n\n<ul a="" an="" and="" apple="" attendees="" basics="" business="" businesses="" calculators="" color="" cost="" critical="" data="" em="" factors="" font-size:="" for="" free="" hazard="" helvetica="" human="" incidence="" is="" li="" link="" live="" mental="" noto="" of="" oh-no="" p="" receive="" resources="" segoe="" side="" small="" span="" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, -apple-system\, BlinkMacSystemFont\, " success="" the="" this="" three="" to="" ui="" ul="" webinar="" what="" will="">\n</ul>\n
LOCATION:Live Webinar
UID:e.2282.9773
SEQUENCE:3
DTSTAMP:20260613T130226Z
URL:https://business.burlingtonchamberofcommerce.org/events/details/score-live-webinar-small-business-content-marketing-planning-and-creating-engaging-content-9773
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