Coldwater Creek to Open at Wayside

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October 25, 2017

Coldwater Creek to Open at Wayside in Burlington, MA
Boston, MA, – The Wilder Companies is pleased to announce that shopping in a Coldwater Creek store is back. The company’s first store since relaunching in 2014 is under construction at Wayside, the Burlington, Massachusetts shopping center that is also home to L.L. Bean, Eileen Fisher Company Store, and Talbots. Going from clicks-to-bricks, the new store will feature merchandise from its website and direct mail catalogs.
“Coldwater Creek was a destination at Wayside from the time the center opened in 2006. When it came time to choose a location for our continued growth it was easy to choose a proven location where we enjoyed great success,” said Coldwater Creek’s CEO, David Walde.
“To have Wayside be home to Coldwater Creek’s first brick and mortar location is testimony to their confidence in this market and the ongoing strength of the location, said Gary Robinson, Vice President, Leasing at The Wilder Companies. “They are a great addition to the center’s merchandise mix and we are happy to welcome them back.”
Opening is planned in time for this year’s holiday season.
About Coldwater Creek
Headquartered in Hingham, Massachusetts, Coldwater Creek is a specialty retailer of unique, hard-to-find women’s clothing and accessories. Coldwater Creek serves customers through their website and catalog. Since its 2014 relaunch as an Ecommerce and Catalog company, over a million customers have shopped with Coldwater Creek.  www.coldwatercreek.com
About Wayside
Located off Exit 33A of Route 128/I-95 in Burlington, MA, Wayside has 195,100 square feet of retail space with 30 shops, services, and eateries including L.L. Bean, West Elm, Charming Charlie, Eileen Fisher Company Store, Ethan Allen, Seasons 52, and The Capital Grille. www.shopwayside.com
About Wilder
The Wilder Companies is a Boston-based real estate development, management, and leasing firm specializing in the positioning of retail properties. From lifestyle centers, urban properties, and community centers to mixed-use developments and super-regional malls, The Company has, in its 40-year history, developed, managed, and leased over 20 million square feet of retail properties throughout the United States and Puerto Rico. The Company continues to have a diverse portfolio of properties throughout the East Coast.
800 Boylston Street, Suite 1300 • Boston, MA 02199 • 617-247-9200 • www.wilderco.com
Shelley Lord

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