SCORE Live Webinar: Simple Steps - Marketing

This FREE workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and create your marketing plan from your marketing strategy.

We will cover:

• Branding – what is it and how to create your brand so it is quickly recognized
• Marketing Strategy – What’s the difference between a Marketing Strategy and a Marketing Plan? Creating your strategy.
• Crafting your marketing message -What to say, where to say it and who to say it to. This can be different for different products. How to decide
• Target markets and channels – What’s a market and what’s a channel? Different pricing and maybe packaging for each. What to consider.
• Products/Services – Products must address customer needs. How does your product meet the customer need? What are it’s features and how is it better or different from your competitor?
• Channels strategies – How to deal with the differences and their requirements.
• Marketing Methods – Just what is marketing? The smallest action or item could be part of your marketing.
• Social Media – There are so many platforms out there right now, which ones are the right ones to reach your customers? You have to take your message to your customers. Posting where you are comfortable may not be where your customers get their information.
• Sales – collecting the cash and filling the order. How will you collect the customers’ money? When will you collect it? How much will you collect? What will you do if they want to return it?