SCORE Live Webinar: Small Business Content Marketing - Planning and Creating Engaging Content

Content marketing is a powerful tool for attracting and engaging your ideal audience, but success requires a clear strategy. From planning and creation to distribution and measurement, every step plays a role in driving results.

In this webinar, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy, how to produce engaging content and how to measure performance to enhance your tactics.

Learning Objectives:

• Understand the role of content marketing in your digital marketing strategy
• Learn how to develop a content marketing plan
• Explore key content formats and how to leverage them effectively
• Discover how to measure content performance