SCORE Live Webinar: Website Content Strategy for Growth-Minded Service-Based Businesses

Your website should do more than look professional. It should clearly explain what you do, who you serve, why customers should trust you, and what action visitors should take next.

In this introductory 90-minute webinar, small business owners will learn how to think strategically about website content for a service-based business. We will walk through what belongs on the homepage, service pages, supporting pages, and main navigation so your website is easier for customers, search engines, and AI-assisted search tools to understand.

This session will cover practical content planning, page structure, menu organization, image selection, image optimization, and layout considerations. We will touch briefly on SEO and GEO, or generative engine optimization, but the main focus will be how to organize and improve your website content before getting deeper into technical optimization.

By the end of the session, attendees will have a clearer framework for evaluating their own website and identifying content gaps that may be holding back visibility, trust, engagement, and lead generation.

Who Should Attend
This webinar is designed for service-based small business owners, solopreneurs, consultants, contractors, local businesses, professional service providers, and marketing staff who want a clearer, more effective website.

It is especially useful for businesses that already have a website but feel that the site is outdated, thin, confusing, hard to navigate, or not producing enough leads.

Learning Objectives
By the end of this webinar, attendees will understand how to:

Identify the core pages a service-based business website needs and how each page supports visibility, trust, and lead generation.
Structure homepage and service page content so visitors quickly understand the business, services, value, trust signals, and next steps.
Choose supporting pages and navigation structures that answer customer questions, improve usability, and guide visitors toward action.
Select and optimize images so they feel authentic, support the message, improve accessibility, and help maintain strong site performance.
Apply basic content, layout, SEO, and AI search visibility principles using a practical checklist for reviewing and improving their own website.