SCORE Live Webinar: Cost, Pricing and Breakeven

Price with confidence and profit in mind. This session breaks down how to calculate true costs, set strategic prices, and determine exactly how much you need to sell to become profitable. Learn how pricing decisions impact your bottom line.

Costs
Cost Components – What to include? Don’t forget the overhead cost and your own salary. What else should be included in the cost of the product.
How costs behave – Which costs increase when I sell more units and which are the same no matter how many I produce? Which costs can go down if I buy more components or ingredients?

Product Pricing
Objectives – Why am I setting this price? Normal sales? Special inventory reduction in anticipation of a revised product? Introduction of a new product? Reaction to a competitor’s increase or decrease in price?
Influential Factors – what things do I need to consider when setting my price?
Possible Strategies – what are some suggested ideas to set a successful price?

Breakeven Analysis
How many units do I have to sell each month or each year in order to make money?
How do I calculate my breakeven point? What can I do to reduce the number of units I need to sell before I start making a profit? What things can raise the number of units? What actions can I take to become more in control of my breakeven point…the amount where I start making a profit?

FULL DETAILS HERE